LIBN: Having it their way
This is not your grandfather’s Home of the Whopper.
Garden City-based Breslin Reality this week announced the grand opening of a “new image” Burger King restaurant, a 3,000-square-foot eatery on Jericho Turnpike in Smithtown that filled a vacated Wendy’s-turned-graffiti haven.
Among the out-of-the-ordinary accouterments inside the next-level fast food joint, according to a Breslin Realty release, are softer lighting, five television screens, free WiFi and a “casual dining décor” including a faux fireplace. At the behest of the Smithtown zoning board, the redone exterior trades the corporate-approved Burger King cookie-cutter for copper awnings and stucco siding, pairing it nicely with Jericho Turnpike’s finer tenants.
The restaurant also features an updated menu, so you can have a real-fruit smoothie and fresh salad with your bacon double Whopper with cheese.
Breslin Realty has overcome many challenges in its 60 years to place national retailers like Barnes & Noble, Dairy Queen and Old Navy in high-quality Long Island developments. But it faced one of its toughest tests here: The Smithtown site’s unusual topography required a special exception permit from the zoning board, along with sign variances to safely direct traffic and display menu boards.